Edgewood College of California

Bachelor of Business Administration

Bachelor of Business Administration

Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) program is designed to equip students with a comprehensive understanding of business fundamentals, critical thinking skills, and the strategic mindset needed to excel in various industries. Throughout the program, students gain exposure to core business disciplines, including management, marketing, finance, accounting, and operations, along with an emphasis on ethical decision-making and leadership.

Program Highlights:

  • Foundational Knowledge: Students develop a solid foundation in business principles, learning how different business functions interrelate to achieve organizational goals.
  • Practical Experience: Courses integrate case studies, projects, and real-world business challenges, preparing students to tackle complex issues in today’s dynamic business landscape.
  • Global Perspective: With a focus on global markets, students explore international business practices, understanding the importance of cultural sensitivity and adaptability.
  • Specializations: Optional specializations (such as Marketing, Entrepreneurship, Finance, or Human Resources) allow students to tailor their studies to align with career interests and goals.
  • Career-Readiness: The program prepares students for roles in corporate, nonprofit, and entrepreneurial sectors, equipping them with skills in critical thinking, communication, and teamwork.

Career Opportunities:

Graduates with a BBA can pursue roles such as Business Analyst, Marketing Coordinator, Financial Analyst, Human Resources Specialist, Operations Manager, or Entrepreneurship opportunities. The program also lays the groundwork for advanced studies in business, such as an MBA.

BBA Curriculum 

Bachelor of Business Administration Curriculum

Core Business Courses (24 Course Subjects – 72 Units)

  1. Principles of Management – Fundamentals of management theory, functions, and practices.
  2. Principles of Marketing – Introduction to marketing concepts, consumer behavior, and brand management.
  3. Financial Accounting – Basics of financial accounting, including financial statements and transactions.
  4. Managerial Accounting – Internal financial processes for business decision-making.
  5. Business Finance – Core concepts in corporate finance, budgeting, and capital management.
  6. Business Law and Ethics – Legal principles and ethical issues in business environments.
  7. Organizational Behavior – Study of behavior within organizations and its impact on performance.
  8. Operations Management – Managing operations and processes for efficiency.
  9. Strategic Management – Strategic planning, competitive analysis, and long-term decision-making.
  10. International Business – Global business practices, including trade and cultural factors.
  11. Human Resource Management – Managing recruitment, employee relations, and development.
  12. Entrepreneurship and Small Business Management – Essentials of starting and managing small businesses.
  13. Business Communication – Developing written, oral, and presentation skills for business.
  14. Quantitative Business Analysis – Basic quantitative methods and statistical analysis in business.
  15. Introduction to Information Systems – Role of IT and information systems in modern business.
  16. Supply Chain Management – Principles of supply chain, logistics, and inventory management.
  17. Corporate Governance – Corporate social responsibility, governance structures, and business ethics.
  18. Investment and Portfolio Management – Basics of investment strategy, portfolio building, and risk management.
  19. Consumer Behavior – Understanding consumer psychology and buying behavior.
  20. Digital Marketing – Using digital tools and platforms to enhance brand presence and engagement.
  21. Business Analytics – Applying data analysis to inform and support business decisions.
  22. Project Management – Project lifecycle, planning, and management tools.
  23. Capstone Project – A practical, integrative project demonstrating mastery of business concepts.
  24. Leadership and Team Development – Developing leadership skills and managing team dynamics effectively.

General Education Courses (8 Courses – 24 Units)

  1. English Writing  – Academic writing and communication essentials.
  2. Language  – Proficiency in a non-English language is presented for the student and their selected instructor. Students may choose from Chinese, Vietnamese, Arabic, Spanish, Korean, or German at their own descretion.
  3. Critical Thinking I – Introduction to logic, reasoning, and analytical problem-solving.
  4. Critical Thinking II – Advanced critical thinking applied to real-world issues.
  5. Introduction to Psychology – Foundational principles of psychology for understanding behavior.
  6. Introduction to Sociology – Basics of sociology, focusing on social behavior and structures.
  7. Art History – General course in art history, with options to focus on specific eras or regions at the descretion of the student.
  8. Humanities – Introduction to humanities, general topics are presented with emphasis in Chinese, Roman, Egyptian, and Early American history.

Open Electives (8 Courses – 24 Units)

Students may choose electives across various disciplines to further explore personal or professional interests and create a specialty for their program. Electives are in fields including:

  • Marketing
  • Leadership
  • General Management
  • Finance
  • Accounting
  • International Business
  • International Relations
  • Psychology
  • Fashion Management
  • Supply Chain and Logistics